Goldpare

Gold as part of an investment portfolio

Project context

For many people, gold is a choice that represents safety and stability. In a world where most of our money is digital, having something physical like gold can feel reassuring (and can be super satisfying simply from a collecting point of view).
But prices change constantly, so it's important to track them to make a better investment decision.

In this project concept I will show you the process from idea to ready prototype of mobile app.

Collectors and stability seekers aged 30-65

Target audience

American Gallup research from 2023 shows that the group of investors in physical gold - who want to protect their finances against unpredictability and digitization of the market - is getting wider (and younger!)

• aged 30-65, mostly men

• higher education and higher earnings

• looking for stable financial solutions in times of crisis

• preferring physical gold (bars, coins) instead of digital assets

• often with passion for collecting - "it's much more than just investing", it's the beauty and quality of the item

• They use apps and platforms to compare gold prices

  
  

Below is an example of proto-persona for a key client for this application: a micro-entrepreneur. Gold forms a part of his long-term investment portfolio and protection against market volatility.

Key project challenges

A significant problem may be lack of trust in information sources. In the face of numerous scams and false offers, users may be skeptical about applications that are supposed to help them make financial decisions (often for large amounts).

The app also must be able to provide up-to-date data in real time, which means the need to partner with reliable market data providers.

Excess information available on the market. Investors can become overwhelmed by various offers and prices, making it difficult for them to make an informed decision.

Aiming for gold - our vision and business goals

• Collecting user base - specific number in 6 months, e.g., 500-100 within the first 6-12 months

• Drive revenue through affiliate cooperation with stores

• Achieve Initial Revenue Generation through affilliate links

• Monitoring key KPI's from the outset - user engagement, retention rates, and revenue growth

Ideation and concept

User flow: Before creating mock-ups, I outlined a user flow to understand the possible user paths and define their goals. I am posting one of them below.

User goal: Find the best price for the product they are interested in.

Designs

Wireframes: