Gold is a very specific product because the price fluctuates all the time, so searching a deal and perfect moment for buying can be quite heavy.
We have created an application that makes it quick and easy to compare physical gold prices and receive alerts about an attractive offer.
My role in this project:
- Acquiring business requirements and product strategy
- UX Research (benchmarking, desk research, usability testing)
- UI design
After collecting the business requirements and research, we knew that there was no such solution as ours. We looked at each online store separately and paid special attention to product specifications and customer reviews to better understand their needs.
Ideation and concept
When I describe personas, I always pay attention only to key information, which are related to the product.
Below is an example of one of the key clients of this application – a micro-entrepreneur. Gold is part of one of his long-term investment portfolios.
Before starting to build mock-ups, I wrote a user flow to get to know the possible path of the user and define his goal.
User goal: I want to find the best price for the product that interests me.
I chose the colors related to gold, elegant and few shadows of grey for a supplement.